6 Reasons you’re losing leads

6 Reasons you're losing leads Home buyer leads on the internet have gone up 300%.  Are you getting your fair share? A recent survey* of over 13,000 home buyers and sellers demonstrates that this year 28% of buyers age 50 and younger now find the real estate agent they purchase a home through via the internet.  This is up 300% over NAR’s earlier 2016 survey** stating that … [Read more...]

Business as Art

Business as Art Businesses spend their days rationally analyzing their markets and products and services, trying to predict what will best serve their current customers and extrapolate from that what may serve future customers. But instead of creating things the marketplace naturally gravitates to this seems to pull these companies to the middle of the bell curve—the most … [Read more...]

Dropping Attitude with Real Estate Signs

We are in a high-tech world, and you must own the internet at a hyper-local level, but your real estate sign still creates 11% of Home Sales; it is important. Your sign is the third most productive marketing tool you have.  From a marketing channel perspective the internet sells 43% of homes; the MLS sells another 33% of homes; and your sign sells 11% of homes. Home … [Read more...]

Redfin Throws Down the AVM Gauntlet

All franchises must now scramble to pick it up Before the end of 2016 nearly every real estate franchise and large independent brokerage will offer an automated valuation model (AVM) on the internet, but the vast majority will have very little impact in the marketplace for two reasons. First is that it takes 3-5 years’ of research & development, and perhaps a $20-$50 … [Read more...]

The Power of Words When Selling a Home

The Power of Words When Selling A Home This article was also published on Inman News on 3/9/2015 What are the ten most important words needed to make a home sell?  It all depends on what the market desires.  How do you know what the market desires?  Either through a lot of hands-on specialization in one neighborhood or some customized artificial intelligence software.  One … [Read more...]