Danger Report

grim_reaperThe Swanepoel T3-Group Danger Report explores the threats to the real estate industry, along with their probability of occurance and impact.  It was underwritten by NAR, but I wonder if they’ll actually act on the threats or sit still and try to ignore or even stop the innovations in the marketplace.  Take a look and tell me what you think.


  1. says

    The DANGER Report was most certainly written with the hope of being a catalyst for many participants in the industry to become more aware of the changes that have occurred and continue to shift the landscape. Having interviewed many CEOs and key executives across the entire industry, I can with confidence say that NAR, many large franchise/brokerage organizations as well tech companies will take progressive steps to better position themselves and maximizes future opportunities.

    It will be interesting to see which CEOs enable their companies to succeed and which stay asleep at the wheel.

  2. says

    Lots to say, but I’ll keep it short.

    It’s a really good report that shows why the established industry has already lost. Anyone who joins the org, and doesn’t get caught up in the tunnel vision culture (good luck finding these needles in a haystack), can easily share with you many of the same findings. They are a reactive, not proactive, industry. That works until it doesn’t. Without major reform, it’s simply too big, too established, and too late.

    I also believe NAR can be future relevant and needed, but it will not look like what it is today. I see them evolving into a smaller, more narrow focused org to survive long term. Basically, still a political lobbying group, but also refined into a luxury brand service. Otherwise, there will be far too many choices available for them to compete and survive with their current setup.

    Just saying.

    • Demon says

      Hi Kevin, I fully agree with your assessment. So if NAR does not take action, will the big franchises? Probably not. The Indie Brokerages? Maybe. The disrupters from outside of the brokerage side of the industry? Definitely. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *